DIGITAL STRATEGIST:
- Define a holistic digital strategy based on value proposition to transform the digital B2B customer experience utilizing SalesForce and SAP.
- Act as the catalyst for digital transformation in our business by promoting cross-functional focus on digital customer experience
- Build confidence in the process with leaders so they trust the end state product delivered
- Collaboratively build solutions with input from many stakeholders in the process to arrive at the best solution design the digital journey across content, assets and tactics, including paid media, SEO, SEM, both on domain and off domain
- Execute, report on and continuously optimize digital marketing campaigns using analytics to audit and improve digital experiences
- De-construct competitive best practices in digital marketing from leading brands, and recommend other functions, especially digital marketers and web developers, on digital best practices
- Leverage Testing strategies to ensure decisions are data and market driven
- Stay informed on the latest thinking in user experience design, emerging digital technologies, approaches and strategies
- Liaise and partner with disparate teams across the company who are engaged in digital innovations.
- Collaborate with and recommend other functions to define the nature of, and desired outcomes from, digital experiences
Key Experience
- Greenfield deployment of Salesforce with an established SAP ECC6 ERP environment is needed.
- Identifies how to apply CRM systems, Websites, Social Media Tools, Email Marketing Tools, and Integration methods to meet inside and outside customer requirements
- Design, develop, document, conduct analysis, test or change computer systems or programs, including prototypes, based on and related to user or system design specifications
- Highly skilled and experienced in the design theory and practical application of Salesforce Products, SAP ERP systems, Microsoft Products, and other systems as assigned with the supporting hardware.
- A minimum of a Bachelor’s degree in a related field with a strong understanding marketing analytics, sales processes, and value identification.
- Must be able to lead in the strategy and development of innovative and optimized technical solutions meeting the business requirements while working collaboratively across the team, IT and the business.
- Excellent communication skills needed for working with IT, vendors, business customers and product customers with the ability to translate complex technical concepts into business language and perspective.
- Ability to create reports on metrics across the enterprise.
- Familiarity with applications support and development using industry standard tools.
- Ability to support tools and processes across the enterprise for risk and compliance identification and remediation.
